reading time 3 minutes


What do racing fans and Managed Service Providers (MSPs) have in common? Perhaps not a lot at first glance, or is it? The answer to this question was found at the legendary Nürburgring from November 14th – 16th, 2023. In the, for this time of the year, typically wet and dirty Eifel weather, more than 2,500 experts came together at the racetrack for MSP Global, the first major industry meeting.

What’s this conference all about?

Even the motto ‚Driving Digital Transformation‘ appealed to more visitors than just die-hard petrolheads, racing fans, or car enthusiasts. Over the three conference days, the organisers offered participants, exhibitors, and partners plenty to learn and discuss. The main topics were related to how MSPs can transform and expand their business model for the future. Instead of product pitches, we saw top-class presentations delivered from experts for experts. The conference agenda was also equipped with exciting discussions with celebrities from business and politics. As an additional track to the main agenda, all delegates could attend 45-minute interactive masterclasses for deep dives which were offered in parallel.

But how about all the people without petrol running through their veins? They were still having a lot of fun and enjoyed legends on four wheels like the famous Knight Industry Two Thousand (K.I.T.T.), also known as Knight Rider. K.I.T.T. brought top keynote speakers like Sanna Marin, the former Finnish prime minister, and Sir Bob Geldof to the main stage in style.

Our recap at a glance

RNT was also present together with our partners  Sascha Uhl and Maximilian Schuck from Cloudian as well as André Ambrosius and Harald Falzmann from Seagate Technology. Despite serious competition from the attractive DeLorean, well-known from the classic film series ‘Back to the Future’, many attendees stopped by our booth after the photoshoot. The MSPs provided valuable insights and we really enjoyed the great discussions. Topics like data protection, data loss through ransomware, cybersecurity, and how new services can drive business growth were hot. However, here we can reveal that it wasn’t always about immutable storage 😉.

Pure adrenaline was guaranteed with any of the following options:

  • on the go-kart track
  • the experience of a helicopter flight
  • sitting next to a professional driver and thundering around the Nürburgring in a racing car

Later, the evening events invited everyone to network with the experts from leading European system houses. A perfect opportunity to either compare lap times from the go-kart track or continue the good conversations from the day with lovely food and drinks.

Cybersecurity in hybrid cloud environments

At RNT Rausch, together with our market-leading technology partners, we have made it our mission to put MSPs and system integrators into the pole position when customers are seeking the optimal cybersecurity solution in a hybrid cloud environment. Data is the lifeblood of any company and whether the volume is big or small, business owners must protect and utilise their valuable data in the best possible way – even if the useable capacity is significantly less than 150 TB.

‘It wasn’t raining when Noah built the ark‘ – that’s what we called our Fireside Chat. RNT CEO Sebastian Nölting and Sascha Uhl from Cloudian talked about the benefits of a modern end-to-end backup & disaster recovery infrastructure that is designed for a modern digital world. In our interactive masterclass, we discussed the same in detail and showcased how the combination of affordable cutting-edge technology and innovative thinking can not only generate new revenue streams but also increase the average revenue per user (ARPU).

Speaking of the racetrack… For some of us, the Nürburgring brought back fantastic memories of 24-hour races in the Adenauer Forst, which is why we believe that the race for the best strategies and services has only just begun. Let’s stay in touch and exchange ideas, because only together can we successfully master the current and future challenges.

Sign up for the RNT Newsletter now. We won’t spam your inbox once a week but will put relevant news together for you at regular intervals. Or give us a shout and talk to us directly.

See you at MSP Global 2024!